Turanlı moved into his new role as of January 1, 2026
Emre Turanlı’s long career at Shell has reached a new stage with his appointment as Global CMO for Shell’s Mobility and Convenience business. In his new role, Turanlı will lead the development of mobility products, elevate the convenience retail experience, and shape how the company engages with more than 30 million customers in 83 countries. Turanlı states his responsibilities span the full gamut of marketing: “My responsibilities encompass fuels, mobility products, global shop formats, food & beverage brands such as Shell Café and Deli2Go, loyalty programs, as well as digital and analytics, strategic partnerships, and motorsports sponsorships, including the 75-year partnership with Ferrari.” Additionally, in his role as Senior Vice President Licensed Markets, he will oversee 60 countries, with more than 15,000 sites. Finally, Turanlı will also serve as the Chairman of the Board of Shell Brands International, serving as steward of the Shell brand.
Turanlı believes in the power of team sports as a model for building high-performing teams in business: “I am a very hands-on leader with a simple mental model of 10% Strategy and 90% execution. I reduce hierarchy, and stay very close to the teams on the ground and customers. “ Indeed, Turanlı’s lifelong involvement in sports—beginning at age five and continuing through RC and beyond—exemplifies the positive impact of sports on leadership.
